The University of Alabama’s Division of Strategic Communications, Trademark Licensing and Procurement Services have joined together to help University Departments and organizations protect and enhance the University’s reputation by ensuring public-facing promotions adhere to the approved brand standards.
Beginning March 1, 2017, the Licensing Approval Form will be the Branding and Licensing Approval Form. This form will be mandatory for any University advertising purchases. This includes but is not limited to print advertising, brochures and other collateral materials, giveaway items, invitations, digital ads and graphics, radio and television ads, outdoor advertisements such as billboards, magazine, and other promotional materials. Promotional items and clothing will continue to use this form as they have previously.
This guidance will also apply to any sponsorships in which UA’s logo or any other artwork will be included in any of the event materials. Prior to obtaining sponsorship approval from Accounts Payable, the sponsorship must be routed through the Branding and Licensing Approval Form process.
For more information on the updated policy, please visit the Brand Approval page on the Strategic Communications website.